The Revised CU Potential Blog

By Christian Mullins

It’s been awhile since I’ve written on this blog. In fact, it’s been awhile since I’ve even logged into this blog, let alone done much in the way of writing, talking, or even thinking about credit unions. This period marks my longest absence from the credit union industry since I first became involved with it in 1995.

While it felt a bit odd, it was wonderfully refreshing to clear my mind and approach the industry objectively. When I did so, I found that credit unions remain the best banking option for almost every individual, outperforming the competition in many measurables, as well as a few intangibles. But in the never ending race for market share, credit unions have also taken paths that are not only against the best interest of their members, but not really in the best interest of anyone at all.

This blog will not devolve into “Ten Things I Hate About Credit Unions”, but anyone that comes here looking for a CU love fest will be sorely disappointed (ummm, for the record, no one has ever accused this blog of being soft and cuddly). We’ll tackle difficult issues, challenge assumptions, and hopefully, in our own small way, leave the industry a little better than we found it.